Your Company is Missing Out on an Incredible Source of Untapped Potential

In the latest episode of the Twinning Strategy podcast, we delve into a meaningful conversation with Candace Freedenberg, a former corporate engineer turned entrepreneur. As she joins the discussion, the excitement for this episode is not just because it’s the last episode of Season One, but also because her story resonates so deeply with the themes of growth and reinvention that many of us are seeking, especially as we approach the new year.

Candace shares insights from her transformative journey, having left behind a successful corporate career with tech giants like IBM and Kodak to pursue her passion for making a social impact through her business, Untapped Potential. This venture aims to address the critical need for gender equality in the workplace by unlocking the potential of underutilized talent, primarily focusing on women eager to re-enter the workforce after caregiving breaks. The juxtaposition of her engineering precision with her entrepreneurial flair creates a narrative that is both inspiring and enlightening.

At the heart of the conversation is the pivotal question: *Is now the right time to scale?* This query is not just limited to one’s business expansion but taps into a broader discourse on timing—both in entrepreneurship and in personal career trajectories. Candace reflects on her measured approach to scaling, navigating the opportunities and challenges that arise when considering expansion into new cities and markets. She underscores the importance of careful planning and understanding market needs while remaining flexible to feedback—a lesson that resonates with anyone looking to pivot in their career.

One of the most compelling aspects of Candace's business model is its dual focus. Not only does Untapped Potential nurture the candidates—educating and connecting them with prospective employers—but it also works closely with businesses to educate them about the high-caliber talent available within these underserved groups. The synergy created between candidates and employers is highlighted through success stories, including campaigns to encourage mid-career internships that serve both parties' interests. 

Throughout the episode, the challenges of modern workforce dynamics are brought to the forefront. As companies grapple with traditional hiring practices, Candace challenges the status quo, advocating for more inclusive and innovative methods to attract and support talent. This conversation isn't just about individual journeys but about collective responsibility and the role of businesses in fostering an inclusive work environment.

As the podcast episode comes to a close, the emphasis shifts toward action. Candace leaves listeners with a resonant message: It’s essential to break the complacent cycle of 'business as usual.' By actively seeking out networking opportunities and fostering connections, individuals can navigate their career paths effectively, turning challenges into opportunities. 

As we bid farewell to Season One, the conversations begun here pave the way for future discussions about reinvigorating our careers and advancing equality in the workplace.

#Empowerment #WomenInBusiness #Entrepreneurship #CareerReinvention #GenderEquality #Networking #SocialImpact #Leadership #Scaling #WorkforceDiversity #UntappedPotential #Innovation