Our Story
Twinning Edge started from a simple question: Why do founders and small business leaders seem to "hate" marketing.
So many small businesses and start-ups have been burned by activities that take a lot of time and dollars without showing much return.
What companies really need is not "marketing" but "business development enablement."
Figure out where business is coming from and then offer the team tools to do more of that - with less investment of time and money.
That simple idea turned into Twinning Edge.
Our Value
We bring together scientific expertise, business knowledge, and cutting edge technology to create compelling BD ecosystems that support, enhance & accelerate your business development efforts.
This means you get better, more accurate, more impactful BD support strategies while also getting more content designed specific to build the relationships and trust you need to grow your business ... all in less time, with fewer people and at lower cost.
We are a Business Development First,
Credibility First, Relationship Building First,
Test & Learn First, & Automation First
BD Enablement Company
Our Difference
Because our backgrounds are grounded in the sciences, we came at the challenge of business development a little differently.
The problems we saw were:
- Typical agencies don't have the scientific knowledge to ramp up quickly when supporting technical start-ups.
- Founders are focused on Business Development, so they often give up on the activities needed to build credibility because they take too long.
- They end up doing "marketing" themselves or, more often, not at all because no one else has the knowledge or expertise
Our Team
Eric Sigel
President &
Chief Technology Officer
SCIENTIFIC KNOWLEDGE MEETS AI/AUTOMATION
EXPERTISE
Eric is a Yale educated data scientist and scientific computing leader with over 20 years of experience in biotech.
He is an expert in the AI/ML drug discovery space
where he has been CEO, consultant, or advisor
to numerous companies.
Eric's scientific experience allows him to offer a unique perspective on utilizing cutting edge automation and AI techniques in the creation of BD Ecosystems for highly technical companies.
Jeff Sigel
CEO & Chief
Strategy Officer
STRATEGY, LEADERSHIP & MARKETING WITH A SCIENTIFIC FOUNDATION
Jeff took the rigor of a Harvard Chemistry & Physics education and applied it to the business world.
He has over 20 years of marketing, corporate strategy, and analytics experience. In addition, he is an author & speaker focused on leadership effectiveness.
His multi-faceted background make him an impactful business partner, allowing him to apply innovative BD and marketing thinking to technical business problems.