---
title: Move Beyond Random Acts of Marketing
description: "In this lively discussion, Lori Bower, the president of Bowercomm, reflects on the challenges of sticking to marketing advice when running a small business. She shares insights about the importance of planning and not engaging in \"random acts of marketing.\" Laurie highlights the struggles of consistently developing a business strategy, even for someone with expertise in the field. The hosts explore the necessity of hiring coaches for accountability, the role of consistent communication in fundraising, and the value of targeted marketing. The conversation emphasizes building relationships with clients and the significance of personal connections in business development.\n\n#MarketingStrategy, #BusinessCoaching, #SmallBusinessGrowth, #BrandPlanning, #CommunityEngagement, #AccountabilityCoaching, #DigitalMarketing, #FundraisingTips, #IntentionalMarketing, #CustomerRelationships, #MarketingJourney, #StrategicPlanning"
image: https://twinningedge.com/hubfs/Ep%2057%20LB.jpg
---

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 Feb 22, 2025 12:37:09 PM

# Move Beyond Random Acts of Marketing

[ChatGPT](https://twinningedge.com/blog/author/chatgpt)

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In a lively and insightful discussion, the latest [episode](https://youtube.com/live/ZWer-RkDXXE) of a the [Twinning Strategy](https://www.youtube.com/@TwinningStrategy/streams) [podcast](https://spotifycreators-web.app.link/e/4qALTzIscRb) features [Lori Bower](https://www.linkedin.com/in/loribower/), president of [Bowercomm](https://www.linkedin.com/company/bowercomm/), who shares her experiences in navigating the challenges of business marketing and personal accountability. The podcast opens with Lori reflecting on the importance of following the advice we give to others, likening her situation to the "cobbler's children" who often lack shoes. This sentiment resonates with many small business owners who find it difficult to practice what they preach.

Lori speaks candidly about her struggles to adhere to her own marketing strategies, despite being an expert on the subject. She acknowledges that even seasoned professionals can fall prey to "random acts of marketing" – efforts that lack a cohesive strategy and can lead to disorganization. The conversation quickly shifts to the importance of planning and having a process in place, which Lori emphasizes as essential for both business growth and personal success.

As Lori dives deeper into her business development, she expresses her desire to position her agency not just as service providers but as mentors to their clients, creating a done "with you" experience rather than a transactional relationship. This approach has emerged from her recognition of the overwhelming sense of isolation many small business owners face when trying to lead their teams and make strategic decisions.

Throughout the episode, the hosts and Lori explore the common pitfalls of ineffective marketing practices, such as relying solely on social media platforms without a broader strategy. The discussion highlights how small businesses and nonprofits often lose sight of their target audience, a point that sparks reflections on the importance of understanding and addressing the needs of the community they serve.

One memorable analogy revolves around utilizing coaching—just as athletes have coaches to help them perform better, so too should business owners view mentorship and coaching as valuable investments. This assistance can keep small businesses on track, much like hiring a personal trainer keeps individuals accountable in their fitness journeys.

The hosts encourage listeners to remain mindful of their marketing practices, reminding them of the necessity to avoid "kitchen sink" approaches where everything is thrown in, leading to confusion rather than clarity. Emphasizing the importance of intentional communication, Lori notes that successful marketing should resonate with the audience by addressing specific pain points rather than aiming for broad, vague messages.

This venture into the nuances of marketing concludes with a call to action for business owners to seek mentorship and invest in process-oriented strategies, reinforcing the central theme: effective marketing is not about spontaneity. Instead, it is about being deliberate, strategic, and accountable in every marketing endeavor.

As the episode wraps up, the audience is left with quintessential takeaways: prioritize planning, cultivate personal connections with clients, and recognize the power of collaboration and mentorship in ensuring both personal and business growth.

#MarketingStrategy #SmallBusiness #BusinessGrowth #MarketingTips #Mentorship #SocialMediaManagement #Entrepreneurship #ContentMarketing #Accountability #BusinessPlanning #CreativeMarketing #ProfessionalDevelopment #NonprofitMarketing

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[Marketing](https://twinningedge.com/blog/tag/marketing), [Impact](https://twinningedge.com/blog/tag/impact), [Brand](https://twinningedge.com/blog/tag/brand), [Engagement](https://twinningedge.com/blog/tag/engagement), [entrepreneurship](https://twinningedge.com/blog/tag/entrepreneurship), [women entrepreneurs](https://twinningedge.com/blog/tag/women-entrepreneurs), [advertising](https://twinningedge.com/blog/tag/advertising)

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---

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