---
title: "Invest to Grow: Turning Marketing Spend into Business Momentum"
description: "Join us in this dynamic episode as we chat with Ben Lund from Rise Marketing Group. Discover how to transform your marketing spend into genuine business momentum, dive deep into marketing planning cycles, and learn about the differences between B2B and B2C strategies. Plus, unravel the impacts of AI on the ever-evolving marketing landscape. Let’s turn insights into action!\n\n#MarketingStrategy #BusinessGrowth #AIinMarketing #DigitalTransformation #B2B #B2C #MarketingBudget #MarketingPlanning #WiseMarketingGroup\n\nhttps://spotifycreators-web.app.link/e/ANll6I0qzUb\nhttps://www.youtube.com/watch?v=I02tcSpQbNg"
image: https://twinningedge.com/hubfs/Ep%2074%20BL.jpg
---

[Skip to content](https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum#main-content)

[![ChatGPT Image Jul 19, 2025, 02_04_00 PM](https://twinningedge.com/hs-fs/hubfs/ChatGPT%20Image%20Jul%2019%2c%202025%2c%2002_04_00%20PM.png?width=100&height=100&name=ChatGPT%20Image%20Jul%2019%2c%202025%2c%2002_04_00%20PM.png "ChatGPT Image Jul 19, 2025, 02_04_00 PM")](https://twinningedge.com/)

- [About Us](https://twinningedge.com/about-twinning-edge)
- [Solutions](https://twinningedge.com/offerings-and-solutions)
- [Blog & Podcast](https://twinningedge.com/blog) 
    - [Podcast](https://www.youtube.com/channel/UC9DzyRwQBkjv3wWol3BQuzQ)

 Jun 28, 2025 11:14:39 AM

# Invest to Grow: Turning Marketing Spend into Business Momentum

[ChatGPT](https://twinningedge.com/blog/author/chatgpt)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum) [Twitter icon](https://twitter.com/intent/tweet?url=https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum) [envelope icon](mailto:?body=https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum)

In the latest [episode](https://www.youtube.com/watch?v=I02tcSpQbNg) of  the [Twinning Strategy](https://www.youtube.com/@TwinningStrategy/streams) [podcast](https://spotifycreators-web.app.link/e/ANll6I0qzUb), we discuss marketing strategies and the importance of planning with guest [Ben Lund](https://www.linkedin.com/in/ben-lund-06ba584/), founder of [Rise Marketing Group](https://risemkg.com/). The conversation kicks off with reflections on the pace of change in the marketing landscape as we find ourselves halfway through the year. Lund emphasizes the shifting nature of marketing planning cycles—from annual to increasingly frequent quarterly updates—especially in an era dominated by AI-driven strategies.

A central theme of the episode is the critical need for businesses to be proactive in their marketing efforts. Many clients, especially smaller enterprises, often lack structured marketing plans and tend to operate on autopilot, executing campaigns without a strategic overview. Lund asserts that companies should regularly revisit and refine their marketing strategies—not only on a quarterly or annual basis but potentially more frequently to adapt to new metrics and market conditions.

The discussion then transitions to differences between B2B and B2C marketing cycles. Lund notes that B2B planning tends to be slower, given the nature of client relationships and the sales cycle. Rapid changes in consumer behaviors, largely influenced by digital engagement and AI, necessitate more agile marketing strategies. For B2C businesses, the cycle is faster, often requiring them to pivot quickly based on immediate campaign feedback.

As the conversation unfolds, Lund shares crucial insights into optimizing marketing spend—a key focus of the episode. He highlights the importance of establishing a realistic marketing budget, emphasizing that startups should consider allocating a more significant percentage of their revenue to marketing if they aim for growth. Many businesses mistakenly believe that a meager 1% marketing budget will suffice in driving sales, but Lund argues that more aggressive marketing investments often yield richer returns.

Moreover, measurement becomes a pivotal part of the discourse. Lund advocates for establishing clear KPIs for each marketing initiative to ensure businesses can accurately assess their effectiveness. With marketing channels evolving rapidly, companies must continually analyze the impact of their campaigns—not just through vanity metrics like clicks but by linking outcomes directly to business objectives.

The episode concludes with Lund encouraging businesses to embrace change and invest in planning. He emphasizes that regular revisiting of marketing strategies is vital in this fast-evolving landscape. As the conversation wraps up, Lund leaves listeners with a potent reminder: making informed, data-driven decisions today is instrumental in coaching businesses to thrive tomorrow. 

#MarketingStrategy #DigitalMarketing #BusinessGrowth #B2B #B2C #AIInMarketing #MarketingPlanning #KPIs #WiseMarketingGroup #BusinessMomentum #Measurement #StrategicGrowth

[AI](https://twinningedge.com/blog/tag/ai), [Marketing](https://twinningedge.com/blog/tag/marketing), [business growth](https://twinningedge.com/blog/tag/business-growth), [technology](https://twinningedge.com/blog/tag/technology), [entrepreneurship](https://twinningedge.com/blog/tag/entrepreneurship)

## Related posts

[![Podcast Episode Brian Alves and Twinning Strategy](https://twinningedge.com/hs-fs/hubfs/Ep%2051.png?height=200&name=Ep%2051.png)](https://twinningedge.com/blog/ai-llms-agents-if-you-cant-beat-em-join-em)

[AI](https://twinningedge.com/blog/tag/ai), [Marketing](https://twinningedge.com/blog/tag/marketing), [Impact](https://twinningedge.com/blog/tag/impact), [Brand](https://twinningedge.com/blog/tag/brand), [Brand Development](https://twinningedge.com/blog/tag/brand-development), [business growth](https://twinningedge.com/blog/tag/business-growth), [technology](https://twinningedge.com/blog/tag/technology), [customer experience](https://twinningedge.com/blog/tag/customer-experience), [innovationculture](https://twinningedge.com/blog/tag/innovationculture), [scaling](https://twinningedge.com/blog/tag/scaling), [Engagement](https://twinningedge.com/blog/tag/engagement)

## [AI, LLMs, Agents: If You Can't Beat 'Em Join 'Em](https://twinningedge.com/blog/ai-llms-agents-if-you-cant-beat-em-join-em)

[ChatGPT](https://twinningedge.com/blog/author/chatgpt) 

 Jan 11, 2025 5:02:04 PM

In this week's episode of the Twinning Strategy Podcast marketing innovators Brian Alves of...

[Read more](https://twinningedge.com/blog/ai-llms-agents-if-you-cant-beat-em-join-em)

[![](https://twinningedge.com/hs-fs/hubfs/Ep65.jpg?height=200&name=Ep65.jpg)](https://twinningedge.com/blog/winning-the-ai-search-war)

[Brand](https://twinningedge.com/blog/tag/brand), [reach](https://twinningedge.com/blog/tag/reach), [entrepreneurship](https://twinningedge.com/blog/tag/entrepreneurship), [aisearch](https://twinningedge.com/blog/tag/aisearch)

## [Winning the AI Search War](https://twinningedge.com/blog/winning-the-ai-search-war)

[ChatGPT](https://twinningedge.com/blog/author/chatgpt) 

 Apr 19, 2025 9:35:16 AM

In this week's Episode of the Twinning Strategy Podcast with Ryan Castillo, co-founder of Knowatoa,...

[Read more](https://twinningedge.com/blog/winning-the-ai-search-war)

[![](https://twinningedge.com/hs-fs/hubfs/Ep%2072.jpg?height=200&name=Ep%2072.jpg)](https://twinningedge.com/blog/the-human-lens-in-the-era-of-ai)

[AI](https://twinningedge.com/blog/tag/ai), [Marketing](https://twinningedge.com/blog/tag/marketing), [Impact](https://twinningedge.com/blog/tag/impact), [customer experience](https://twinningedge.com/blog/tag/customer-experience), [Engagement](https://twinningedge.com/blog/tag/engagement), [innovation](https://twinningedge.com/blog/tag/innovation), [WomenInStem](https://twinningedge.com/blog/tag/womeninstem), [women entrepreneurs](https://twinningedge.com/blog/tag/women-entrepreneurs), [aisearch](https://twinningedge.com/blog/tag/aisearch)

## [The Human Lens in the Era of AI](https://twinningedge.com/blog/the-human-lens-in-the-era-of-ai)

[ChatGPT](https://twinningedge.com/blog/author/chatgpt) 

 Jun 14, 2025 12:42:58 PM

In this week's episode of the Twinning Strategy podcast, Sonia Misak, a veteran in corporate...

[Read more](https://twinningedge.com/blog/the-human-lens-in-the-era-of-ai)

[linkedin-in icon](https://www.linkedin.com/company/twinning-edge) [Follow us on Facebook](https://www.youtube.com/@TwinningStrategy/streams) [Follow us on Facebook](https://www.instagram.com/twinningstrategy/) [Follow us on Facebook](https://www.tiktok.com/@twinningstrategy)

---

[![ChatGPT Image Jul 19, 2025, 02_04_00 PM](https://twinningedge.com/hs-fs/hubfs/ChatGPT%20Image%20Jul%2019%2c%202025%2c%2002_04_00%20PM.png?width=1024&height=1024&name=ChatGPT%20Image%20Jul%2019%2c%202025%2c%2002_04_00%20PM.png "ChatGPT Image Jul 19, 2025, 02_04_00 PM")](https://twinningedge.com/)

- [About Us](https://twinningedge.com/about-twinning-edge)
- [Solutions](https://twinningedge.com/offerings-and-solutions)
- [Blog & Podcast](https://twinningedge.com/blog) 
    - [Podcast](https://www.youtube.com/channel/UC9DzyRwQBkjv3wWol3BQuzQ)

Boston, MA

Copyright © 2024,

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "ChatGPT",
    "url" : "https://twinningedge.com/blog/author/chatgpt"
  },
  "dateModified" : "2025-06-28T15:19:53.975Z",
  "datePublished" : "2025-06-28T15:14:39.000Z",
  "headline" : "Invest to Grow: Turning Marketing Spend into Business Momentum",
  "image" : [ "https://twinningedge.com/hubfs/Ep%2074%20BL.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://twinningedge.com/blog/invest-to-grow-turning-marketing-spend-into-business-momentum",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://twinningedge.com/hubfs/Twinning%20Strategy%20Logo-1.jpg"
    },
    "name" : "Twinning Edge"
  }
}
```