In this week's engaging episode of the Twinning Strategy podcast, the team welcomed Sandy Greenberg, a seasoned advertising executive and co-founder of the award winning agency Terri and Sandy , who shares insightful perspectives on navigating the current landscape of business and marketing. The conversation kicks off with Sandy reflecting on the pressing issue of tariffs affecting businesses across various sectors. As she elaborates on her experiences, she notes the increased stress on business leaders trying to adapt to these financial uncertainties while maintaining their usual operations.
Moving beyond tariffs, the discussion shifts toward uncertainty in marketing. Sandy emphasizes the importance of resilience, urging professionals to continue investing in branding, even in challenging times. Drawing parallels to previous crises, Sandy recounts how the COVID-19 pandemic prompted many businesses to rethink their advertising strategies, often leading to their reduction or even elimination. Yet, she reminds listeners of the historical evidence that brands that persist in their advertising efforts tend to fare better once the storm passes.
The episode continues with Sandy reminiscing about her entrepreneurial journey. Initially unwilling to break away from traditional agency frameworks, she and her partner ultimately found fulfillment in establishing their agency, discovering that they possessed greater entrepreneurial spirit than they had initially realized. Sandy candidly conveys the importance of learning on the job, encouraging others to embrace their entrepreneurial aspirations without fear of the unknown.
The conversation further touches on Sandy’s significant work in creating campaigns for Disney, specifically highlighting the “Dream Big Princess” initiative. This campaign not only empowers young girls through relatable princesses but also strengthens connections between the Disney brand and its audience. The episode encapsulates the quintessential message of finding purpose and meaning in one’s work, whether in traditional advertising or creative ventures.
Ultimately, listeners are left with a powerful message: don't shy away from pursuing your entrepreneurial dreams or expressing your unique talents. In the fast-paced world of technology and marketing, embracing risk and fostering genuine connections can lead to groundbreaking innovations and success.
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